Electronic business price war, suffering from upstream suppliers: orders
2013/11/5 view:
In the book the price war to zero for
channel contend for press headache again in the field of 3C appliance. Reporters
yesterday found, behind "the history of the most fierce price war" between the
business enterprise and supplier, also in the name of a running out. In addition
to a significant increase of order, "channel promotion, manufacturers pay" let
suppliers are suffering. In the industry view, business enterprise and supplier
relationships may be with the "price war" deteriorating.
Orders from employees.
Orders from a single one hundred or two hundred to three hundred or four hundred stations, delivery frequency from once a week to almost every day, a personal computer manufacturing company business department is responsible for Miss Luo practical experience to the "price war" brings the sales volume growth. This should work at 6 every evening Miss Luo, consecutive 3 days work overtime into the night about eight thirty, her job is to handle Jingdong Mall, Suningyi purchase (micro-blog) and tmall (micro-blog) platform businessman and customer orders.
In fact, to Miss Luo company size, business promotional platform to bring increased traffic just homely food. But unlike in the past, this a few big companies open price war in the digital 3C and the size of the field of home appliances and.
"The 'five one' before the festival, our company all responsible for e-commerce customer supply chain colleagues held a meeting arrangement. Now, in charge of business sales colleagues must before 3 in the afternoon under a single, so that our work can be completed in the day." Miss Luo said, if you place an order later, transportation departments will be busy until the very next day morning at the time of shipment.
Channel price money to earn
Effects of this wave of "the history of the most fierce price war" on the manufacturer's far beyond the "overtime". In addition to delivery soared, more and more ruthless "price" more manufacturers. "Now the business enterprise in that price, in terms of supplier, is the overdraft is resources, obtained eight points profit, so the supplier on the market will be relatively cautious." TCL (micro-blog) electronic Business Company deputy general manager Liu Wenwu said. In the industry view, are "evaporation" out of the two, is a business enterprise to channel "squeezing" results.
According to a department store brand responsible person said, "channel promotion, manufacturers pay" is actually the norm. "From an overall perspective, the business that benefits line, about half the amount needed to undertake the supplier. But the 'half' is just a whole ratio, specific who bear much profits to the limit, but also the channel operators and suppliers of discourse." The source said, big brand assumed the post would be less, some well-known brands even without the need for a price war bill. And famous degree is low, the smaller brands, higher the cost will be passed. "This is in fact the distributors and suppliers game."
Zero for the relationship kept hidden
In the channel, when the price war, the supplier with "money earns cry out" is a matter within one's duties. "The supplier can make money at other times, and even in the future on the platform to make money, this is enough. We itself does not ensure supplier can profit." A B2C platform for executives. It also won the home appliance observers Liu Buchen identity.
But unlike in the past, the price war on an unprecedented scale. Liu Buchen think, from this month, 3C, the business enterprise in the field of home appliances price war has begun "normalization", and will continue to supply industry pattern formation. In this way, the supplier's profit opportunities will be greatly reduced, the relationship will continue to deteriorate, and this situation may be to be eased after a few years.
Liu Buchen also said, now zero for both sides facing double deficit problem, but this is not the most terrible situation. In the future course of development, the profit level of disequilibrium enterprise need to pay attention to. "If the zero for both sides a sustained losses, another sustained profitability, it is not healthy for the relationship between zero. Both channels or supplier, it should try to explore a win-win road."
Orders from employees.
Orders from a single one hundred or two hundred to three hundred or four hundred stations, delivery frequency from once a week to almost every day, a personal computer manufacturing company business department is responsible for Miss Luo practical experience to the "price war" brings the sales volume growth. This should work at 6 every evening Miss Luo, consecutive 3 days work overtime into the night about eight thirty, her job is to handle Jingdong Mall, Suningyi purchase (micro-blog) and tmall (micro-blog) platform businessman and customer orders.
In fact, to Miss Luo company size, business promotional platform to bring increased traffic just homely food. But unlike in the past, this a few big companies open price war in the digital 3C and the size of the field of home appliances and.
"The 'five one' before the festival, our company all responsible for e-commerce customer supply chain colleagues held a meeting arrangement. Now, in charge of business sales colleagues must before 3 in the afternoon under a single, so that our work can be completed in the day." Miss Luo said, if you place an order later, transportation departments will be busy until the very next day morning at the time of shipment.
Channel price money to earn
Effects of this wave of "the history of the most fierce price war" on the manufacturer's far beyond the "overtime". In addition to delivery soared, more and more ruthless "price" more manufacturers. "Now the business enterprise in that price, in terms of supplier, is the overdraft is resources, obtained eight points profit, so the supplier on the market will be relatively cautious." TCL (micro-blog) electronic Business Company deputy general manager Liu Wenwu said. In the industry view, are "evaporation" out of the two, is a business enterprise to channel "squeezing" results.
According to a department store brand responsible person said, "channel promotion, manufacturers pay" is actually the norm. "From an overall perspective, the business that benefits line, about half the amount needed to undertake the supplier. But the 'half' is just a whole ratio, specific who bear much profits to the limit, but also the channel operators and suppliers of discourse." The source said, big brand assumed the post would be less, some well-known brands even without the need for a price war bill. And famous degree is low, the smaller brands, higher the cost will be passed. "This is in fact the distributors and suppliers game."
Zero for the relationship kept hidden
In the channel, when the price war, the supplier with "money earns cry out" is a matter within one's duties. "The supplier can make money at other times, and even in the future on the platform to make money, this is enough. We itself does not ensure supplier can profit." A B2C platform for executives. It also won the home appliance observers Liu Buchen identity.
But unlike in the past, the price war on an unprecedented scale. Liu Buchen think, from this month, 3C, the business enterprise in the field of home appliances price war has begun "normalization", and will continue to supply industry pattern formation. In this way, the supplier's profit opportunities will be greatly reduced, the relationship will continue to deteriorate, and this situation may be to be eased after a few years.
Liu Buchen also said, now zero for both sides facing double deficit problem, but this is not the most terrible situation. In the future course of development, the profit level of disequilibrium enterprise need to pay attention to. "If the zero for both sides a sustained losses, another sustained profitability, it is not healthy for the relationship between zero. Both channels or supplier, it should try to explore a win-win road."
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